What is AI Overviews and Why It’s Shaking Up Your Website Traffic

 

Hello there, digital marketers!

You may have seen a new player on the SEO scene lately — AI Overviews. If you’ve been asking yourself, “What is AI Overviews?”, you’re not alone.

So let’s get into it. AI Overviews are those smart synopses Google shows you right at the top when you search something. Condensing the most useful stuff from anywhere on the web using AI. Sounds convenient, right? Well, yes — on the user’s side. But on the website’s side? Not so much.

The Traffic Dilemma

And the best news: people get their answers right away and don’t have to click your link anymore. That means fewer natural visitors to sites that depend on being top-ranked content.

So what is to be done?

  • Create value-rich and answer-focused content.
  • Use organized data to provide Google with additional signals.
  • Identify niches where AI is still lacking context.

Now that you understand what is AI Overviews are, it’s time to step up your content game to remain visible and useful. It’s not the end of the SEO chapter — merely a new one.

Location: India

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